“Apple has clearly solved a bunch of big hardware interaction problems with VR headsets, mostly by out-engineering and out-spending everyone else that’s tried. This is a long way from Meta’s struggle to keep the price of its Quest series as low as possible in an attempt to create critical mass a strategy that has yet to yield a market size large enough to enrich or even sustain a deep development community.Īnyway, I trawled through dozens of articles and hundreds of tweets about Vision Pro. Either prices will come down, or, the high-end AR market will remain elite, just as it is for high-end computers, like the Mac Pro ![]() The company’s goal is to create a high-end product that will be taken up by early adopters, whose usage patterns will teach many lessons. A consensus is beginning to take shape – that Apple is uninterested in competing in today’s somewhat lackluster drive to mass market adoption of VR and AR devices, but instead wants to set the agenda for the future. This reaction was mirrored on Twitter, where commentators commonly expressed bafflement at the high price, or made unflattering comparisons to failed products like Google Glass.īut as the media posted hands-on impressions and takes, more sober analyses began to filter through. ![]() ![]() When Apple announced the $3,500 price tag for its augmented reality Vision Pro headset yesterday, attendants at the company’s Worldwide Developer Conference let out a collective groan.
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